Welcome to my inaugural ‘uncovered’ post: a monthly meme in which I pick a book and unabashedly judge it by its cover.
I know you’re not supposed to, but lots of readers do it, and given how much time and money publishers put into their cover designs, they know we do it too!
I thought I’d kick today off with the cover of a much talked of book I bought very recently: J.K. Rowling’s adult novel The Casual Vacancy. See right, for it in all its glory.
Given how hyped the release of this book was, it’s safe to assume a fair bit of cover-judging went on with this one! In fact, the cover design’s release in July (two months before the book itself came out) even got its own news story!
Personally I was so put off by this cover, I doubt I would have bought it if it hadn’t been Rowling’s new book. (I am a diehard Potter fan and was very keen to read her latest offering. My review is here if you’re interested, by the by.)
Why? Well it’s all in-your-face and the red and yellow are, frankly, reminiscent of the McDonalds logo. I am very attracted by simple, clean cover designs. This one is simple but the colours and the fonts manage to make it feel ‘busy’. The more ornate covers I like tend to use more muted covers, like this Bitter Greens cover (left) which I absolutely loved earlier this year.
Funnily enough, I think Rowling’s cover may have grown on me a little. I don’t hate it as much now as I did; maybe because I enjoyed the book. And I will say this for it – the gaudy red ‘n gold made it a book you don’t misplace in a hurry!
What do you think? Did this cover make you want to read the book, or did it turn you off?